AdWords (Google AdWords) is an advertising service by Google
wanting to display ads on Google and its advertising network. The AdWords
program enables businesses to set a budget for advertising and only pay when
people click the ads. The ad service is largely focused on keywords.
Businesses that use AdWords can create relevant ads using keywords that people
who search the Web using the Googlesearch engine would use. The keyword,
when searched for triggers your ad to be shown.
AdWords at the top ads that
appear under the heading "Sponsored Links" found on the right-hand side or above
Google search results. If your AdWords ad is clicked on, Google search users are
then directed to your website.